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Pricing that limits the number of contacts (aka subscribers).Pricing for email marketing automation platforms generally fall into two categories:

What to look for in email marketing automation software Unlike regular marketing emails that are sent to a contact list on a fixed schedule or at intervals (like in a drip campaign), automated emails are sent when customer behavior matches the conditions defined in an automated workflow. Read on to find out which email marketing automation tool best fits your business needs.Īll email marketing automation software work in the same way, by sending emails based on triggers - pre-defined steps your leads will take in their customer journey. Email automation software helps you send targeted email campaigns to your subscriber list without having to spend hours personalizing and tracking each email.